How hot is America's "Double 11"? Summarized data from numerous electronic stores regarding numbers related to "Black Friday" and Haitao online consumption trends reveal a few new "indicators": the Haitao group grew significantly this year, individuals born in the 90s had already replaced the middle class to become a significant force on Haitao; and that Haitao has already entered common people’s homes leaving niche markets behind.

According to statistics, per capita consumption on "Black Friday" is strongest in the following provinces and cities: Tibet Autonomous Region, Beijing, Shanghai, Tianjin and Chongqing municipality.

"Black Friday" is an annual shopping day observed everywhere throughout the United States. Since on this day businesses will offer major discounts between 50 to 70% off on high value goods, every year it attracts a lot of obsessive online Chinese purchasers, the Haitao users, to participate in this "panic style buying".