On September 28th, 2nd China Tibet Tourism and Culture Expo was opened in Lhasa. Reporters learned from the expo that Sichuan would work together with Tibet to create the most beautiful landscape avenue and develop regional tourism new products.

　　With the theme of “Holyland on the Earth and Tibet in the Heaven”, 2nd China Tibet Tourism and Culture Expo intended to show the unique natural landscape and traditional Tibetan culture through exhibition shows, speeches, goods display, investment negotiation and so on.

　　Miao Yuyan, deputy inspector from Sichuan Provincial Bureau of Tourism introduced that Sichuan and Tibet were working together to crate the most beautiful landscape avenues along 317 National Highway and 318 National Highway. Sichuan Provincial Bureau of Tourism and Tibet Autonomous Regional Bureau of Tourism have signed cooperation agreement in Chengdu to highlight the construction of boutique tourism routes of self-driving and riding along 317 National Highway and 318 National Highway, develop tourism brands and images including “Shangri-la”, “Ancient Tea and Horse Road”, “Landscape Avenue in Chian”, “Convergence of Three Rivers”, “Kangba Cultures” and so on, encourage and recommend two provinces provide tourists and tourism destinations for the other as well as preferential policies for travel agencies and organizations, and encourage travel agencies with relatively powerful strengthen to establish branches with the status of a legal person through the means of equity, merger, and acquisition and so on in accordance with the law. Based on the agreement, they would build joint conference system of heads of tourism bureau, set up response management mechanism for tourism emergencies, and strengthen joint tourism promotion, tourism law enforcement linkage and information communication and so on.

　　In recent years, the self driving tourism along 317 National Highway and 318 National Highway has been increasingly popular. It is estimated that by 2030 the Sichuan section of these two highways will receive 3 million inbound tourists annually. Therefore, Sichuan will create 5 International tourism cities, 24 tourism center townships, 47 special tourism villages along 317 National Highway and 318 National Highway.